In the context of marketing, lookalike modeling can be used to reach new prospects that look like a marketer’s best customers.The lookalike modeling process typically involves joining a relatively small seed audience into a much larger universe of data, known as a reference set. She recalls, “We needed to be confident that the provider we selected had the reach and identity graph to allow an accurate but scalable audience.”As one of the first beta testers of LiveRamp’s lookalike modeling solution, Choozle saw 50% more leads with LiveRamp’s lookalike modeling than a competing provider, while also achieving an 80% lead qualification rate.

But as marketers strive for a more cohesive marketing approach, a siloed approach to lookalike modeling is not optimal., surveyed marketers stated they “prioritize ‘cross‐channel’ initiatives above all others in 2019, maintaining a focus on the harmonization of audience experiences across media.” , a digital marketing and advertising technology platform, also opted for lookalike modeling alternatives outside of media platforms.

You want to nurture and maintain a relationship for as long as possible, to retain and upsell your customers and keep their loyalty.Not only do you want to hold onto your audience, but you also want to find people who think or act like them. It’s a process that uncovers online users who act the same as your existing customers but may not know your shoe brand. The leading data connectivity platform for the safe and effective use of data.Leverage your first-party data in the digital and TV ecosystems.Transform consumer data into deterministic person-based IDs.A secure data foundation for your marketing, partnerships, and beyondAccess unique, trusted data to enhance and extend customer knowledge.Accurately measure ROI and improve your bottom line.Featured Case Study: Fitbit achieves 2x higher return on ad spend without cookiesUncover omnichannel insights and make actionable and informed decisions on your business or marketing data.Build better products with embedded identity resolution.Leverage our data monetization solutions to strengthen your position in the market.See what’s possible when your data is more accessible and meaningful.Explore our educational videos, webinars, ebooks, and more.THE destination for marketing technology thought-leadership and events.Marketing teams with growing sales targets are always looking to reach larger audiences. When you do finally find them, you want to hold on to them.

In turn, you can target these new users in your future marketing campaigns!Not only are you finding more people to target for your upcoming sale, but the machine learning tool has done the hard part for you – and identified exactly those people most likely to complete the purchase.The first step in building a lookalike model is understanding your goal: who are you trying to reach, and what are you trying to get them to do? By connecting all of these In short, no.

Reach out to Media platforms are a common place to build and activate lookalike modeled audiences.
Example – the current way.

But what is this tool and how is it used?

What next?If you haven’t already, start with a reliable, effective Check out these 5 tips for successful audience targeting from Lotame's Director of Marketing, Michel…Do you find yourself wanting to target campaigns to improve response and conversion rates, in…The Benefits of Using a DMP in Your Digital Agency Digital marketing agencies are innovators…Fill in this form and a member of the Lotame team will be in touch. By finding audiences that the marketer would otherwise be unable to identify, lookalike modeling becomes a key marketing tactic for new customer acquisition.As an established and well-proven strategy, lookalike modeling is often a valuable tool used in DSPs, DMPs, and social channels. How does it apply to you?Every business needs to continue growing new customers to achieve success, but also to maintain it.
Often, it’s someone who has purchased or shown interest in the company’s products and services.

Data science has risen in popularity as one way to train a customer model to seek and duplicate based on predictions of who behaves like your best audience. Once the data is collected, it can be analyzed to Once the customer characteristics are identified, you can use them to engage with an even greater target audience. Because of lookalike modeling’s ability to reach audiences beyond a CRM, it is a solution every marketer must have in their toolbox. Look-alike modeling uses machine learning to find more users who will take that action.

There are a lot of ideas and algorithms for nearest neighbors in high dimensions, most of the time if you have a lot of data you want an approximation algorithm for NN. With our solution, customers can optimize their audiences for reach or precision and test different models across LiveRamp’s activation partners to find the most optimal audience to achieve their campaign reach or engagement goals. This means your campaigns can scale to reach more people, with a higher engagement rate. After identifying a pool of larger customers, you can use our programmatic, paid social, and search engine tools to discover similar audiences with behaviors that match up with your target audience, thus giving you a greater … Finally, the modeled audience will be ready for your targeted campaigns.Data Management Platforms are a unifying technology that aggregates your data from any source, including first, second and third-party data from online, offline, mobile, and beyond.

What look-alike modeling achieves is how to fill up the gap in predicted data through lookalike modeling of user profiles. It’s not something you do once and walk away with, using as a reference point forever.

build larger audiences from smaller segments to create reach for advertisers


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