The world is not as overwhelmingly liberal as the news industry, making us a bit out of step with a good number of potential paying readers. The underlying story then is as much about diversification as a complete switch – with the average respondent to our survey saying that four different revenue streams are important to them. This could open the way for lower cost, and more diverse models to flourish that don’t require paywalls or advertising.Another media-focused start-up, po.et, is specialising in mapping blockchain and crypto-currencies to current industry standards in media and publishing to allow text, video or pictures to be licensed in this way. China, for example, is opening a new state of the art European TV hub in west London at the start of 2019 and will be pumping out news with a Chinese perspective in multiple languages – even as western news agencies and media companies are forced to scale back their foreign reporting:The Governments in countries which are currently not [at] the forefront of liberalism show great interest in providing money for media. These giant companies are increasingly portrayed as omnipotent, anti-competitive, and not facing up to their wider responsibilities to society – even if individual platforms carry very different level of public trust.In particular it was an ‘Annus Horribilis’ for Facebook and its founder Mark Zuckerberg who were hit by a succession of PR crises from the Cambridge Analytica data leaks, to misleading advertisers and publishers over video data, and the continued spread of damaging rumours, half-truths and hate speech across the world.We didn’t focus enough on preventing abuse and thinking through how people could use these tools to do harm as well.At the beginning of the year Mark Zuckerberg pledged to ‘fix Facebook’ and a huge amount of engineering resource has been deployed, fact-checking and media literacy programmes have been funded, along with support for local journalism in some countries.Every week new problems emerge – a bit like a game of ‘whack-a-mole’. Popularity based algorithms are encouraging clickbait, a surfeit of viral videos and other sensationalist material. Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. It takes around 30 hours to complete and international students will get a certificate that they can post to their LinkedIn profile.Audio looks set to be one of the hottest topics in media during 2019, driven by the growing popularity of podcasts and the sale of hundreds of millions of new audio devices (aka smart speakers) – now spreading rapidly across the world. Our own research suggests that in most countries only a small minority is prepared to take out digital subscriptions – with the majority of casual users continuing to be happy with free advertising based services.Others are concerned about the wider implications for democracy if the rich end up with access to higher quality, more trusted information than those who can’t afford to pay. DataMinr used AI to sift through millions of tweets. He sees the pitfalls ahead: ‘There are a host of editorial/ethical issues around the transparency (or lack of it) and the biases of these algorithms and programmes. The The ‘news feed’ is in many ways a hangover from the desktop era, whereas stories are made for mobile screens, demand more visual storytelling skills and rely heavily on the personality of the reporter.Video does provide publishers with new opportunities to diversify, not least because competing platforms should make the value of original content higher. ‘As a result, many new efforts, including a lot of really good ones, may fail to find an audience – or the size of audience – that they need to survive.’ But optimists point to strong user demand and significant increased promotion and interest by major platforms.With music streaming becoming more competitive, leading players could be looking at exclusive podcasts as a way of driving growth and reducing churn. Many publishers have been burned by creating bespoke content only to find the goalposts changing or the monetisation slow to materialise.Our platform approach is increasingly focused on bringing people back to us.
In the current economic crisis facing the journalism industry, some cases of temporary pay cuts have already given way to more furloughs or layoffs. The Government Could Save It.The scale of the crisis facing the journalism industry requires a radical and dramatic response: a massive public investment in local news.Sign up for membership to become a founding member and help shape HuffPost's next chapterWe made it easy for you to exercise your right to vote!Part of HuffPost Media. It also provides a more detailed ‘nutrition label’ write-up on 4,500 English language websites. On the other hand, Fox News has been assessed as maintaining ‘basic standards of accuracy’ (green), even if the more detailed label criticises aspects of its performance in not correcting errors.Expect to see more labelling initiatives in 2019, though they will inevitably be subject to partisan attack and may struggle to scale and keep up-to-date. This is much more contentious and the association with volatile crypto currencies is likely to distract from the potential of these technologies – a situation which is likely to persist through 2019.Smartphone sales declined for the first time ever last year after growing at an average of 16% between 2012 and 2017. We aren’t interested in building communities on external platforms for the benefit of that platform.Subscription-based publishers are increasingly looking at social media as a marketing and acquisition channel, not primarily as a place to engage users with content. George Brock (City University), Charlie Beckett (LSE), Adam Tinworth (journalist and publishing strategist), Kevin Anderson (Ideastream), Mark Bunting (Outreach Media), and Damian Radcliffe (University of Oregon).
©2020 Verizon Media. Taken together these trends are likely to lead to the biggest wave of journalistic lay-offs in years – weakening further the ability of publishers to hold populist politicians and powerful business leaders to account.In our survey of 200 editors, CEOs, and digital leaders:This was a year of ‘techlash’ – where the media and political narrative turned against big Silicon Valley platforms.
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