She drowned under uncertain circumstances in 1981. Thousands of people provide immediate feedback on movie trailers using the YouGov Direct platform. This week, the trailer for “Natalie Wood: What Remains Behind” topped the list with a score of 3.8, slightly above the median score of 3.5 for all trailers tested to date. After seeing the trailer, 21 percent did.
That's a lift of 23 percentage points in intent, the highest lift this week. Fewer than one in 10 (8%) of YouGov Direct users initially said they were likely to see this movie. Women (44%) are also more likely than men (33%) to say they’re interested in this film about the star’s life. Although movie theaters around the world remain largely closed, studios are finding some success with releasing their films on streaming or on-demand video services. At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. Natalie Wood: What Remains Behind The film features previously unseen home movies, photographs, diaries, letters and artifacts, as well as intimate interviews with her friends, family, co-stars and colleagues; re-examining her personal and professional triumphs and challenges, which have often been overshadowed by her tragic death at age 43. "It's really nice for me to try and introduce her to generations that don't know her or that may be interested in her. She was in five movies that have become classics, and was nominated for three Oscars before she was 25 years old," she said. Natalie Wood’s five-decade career and personal life will be the subject of a new documentary, Natalie Wood: What Remains Behind, premiering on HBO … About one in 10 (9%) users said they were likely to see this film, prior to seeing the trailer. Post-trailer, more than twice as many (21%) said they were likely to see it.

Among those respondents who like documentary films, 49 percent say they’re somewhat or very likely to see this movie. Watch it in full above.Wood's career as an actress, from her childhood role inIn addition to members of the Wagner family, HBO has lined up interviews with Richard Gregson, Robert Redford, Mia Farrow, Mart Crowley, Elliott Gould, and more.“I’m looking forward to working with HBO, Amblin Television and our director, Laurent Bouzereau, to create this unprecedented portrait of a woman who was an actress, a legend and ultimately, my mother,” she said in a statement. This coming-of-age comedy finds Beanie Feldstein (who viewers might recognize from “Booksmart” or “Lady Bird”) playing Johanna, a socially awkward high school student who decides to reinvent herself as “Dolly Wilde,” a hard-partying rock journalist.

YouGov Direct also asks respondents to tell us how good or bad they think a movie will be, based on the trailer. The film features covers of popular ‘80s hits like “We Got the Beat” and “Girls Just Want to Have Fun.” Respondents were especially charmed by the retro soundtrack: 37 percent say they like the music in this trailer. At long last, viewers can get a taste of the forthcoming documentary. YouGov Direct’s surveys investigate how effective movie trailers are in persuading people to consider going to see a film, what they think about the content of the trailer, and how good or bad they expect the movie to be.

Among those who said they were likely to see Arkansas, 44 percent would rather wait to see it on the big screen, while 56 would want to watch it via streaming or video on demand. "It does seem like she has a universal appeal: Each generation somehow finds their way back to that generation of Hollywood, whether it's because they become a lover of film or fall for a particular actress or a look from that time, but that time period seems to stand the test of time and it's ironic that my mom was such a big part of that time period. Natasha Gregson Wagner, the daughter of Hollywood icon Natalie Wood, sees herself as the "shepherd" of her mother's legacy. After seeing the action-packed trailer, 30 percent of users said they were likely to see it. After viewing the trailer, that number increased to 38 percent. This week, users were drawn in by a documentary about the life of actress Natalie Wood. With “Natalie Wood: What Remains Behind,” her daughter, Natasha Gregson Wagner, explores Wood’s life as a mother and star. Lastly, the trailer for “How to Build a Girl” also turned a few heads. Two other trailers of the week also saw modest lifts in viewing intention.


Another trailer that captivated viewers this week was the trailer for “Arkansas,” a neo-noir thriller starring Liam Hemsworth and Vince Vaughn as two men involved in an interstate drug smuggling ring. She starred in movies including “West Side Story,” “Gypsy,” and “Splendor in the Grass,” but much of the continuing cultural conversation about Wood has been about her mysterious death. “Valley Girl,” a remake of the 1983 film of the same name, looks to be a peppy romantic comedy about Randy and Julie, a couple from different sides of the tracks who fall in love.


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